Portfolios / Linvite —
Visual Branding
UI Illustration
Motion
Linvite
New York, US
Linvite stands for LinkedIn Invite. Rebranding the logo by displaying forms as connected to one another creates connectivity. Could use visualization of sending two-way information, such as messaging. Need a logo that looks simple with friendly color, professional, and credible.
Connection
Friendly
Connection
People
Simplify
Efficient
Fast
Based on the brief, the main points are taken. Conceptualize and summarize exploration with the basic shapes of two objects which are interrelated to each other symbolizing connectivity with: leaf symbols to provide friendly touch, paper plane shapes as symbols of creativity (handcraft) and information delivery, and representations of invitation forms.
Approved
We’re hugely proud of our partnership with Linvite, and our role in creating visual identity. Some of the outputs of our results include logos, product research, brand guidelines along with detailed usage guidelines and things to avoid in using brands, creating character for products, and all asset design sources.